Guy Kawasaki is a Silicon Valley based venture capitalist, Apple Fellow and global leader on innovation. He is on the board of trustees of the Wikimedia Foundation and an executive fellow of the Haas School of Business (UC Berkeley). He was also the chief evangelist of Apple and was one of the Apple employees originally responsible for marketing their Macintosh computer line in 1984. He popularized the word evangelist in marketing the Macintosh and the concepts of evangelism marketing and technology evangelism. He is the author of The Art of the Start 2.0, The Art of Social Media, Enchantment, and nine other books.